Pandora paints L.A. pink


A new journey begins

We painted Downtown Los Angeles pink last week for an exclusive event that saw more than 400 guests from around the world join us to celebrate our new brand purpose – to empower people around the world to voice, share and celebrate their loves and passions – and the arrival of our new Wonderland collection.

What do you love?

Pandora’s Street of Loves was created exclusively for the event by a collective of female graffiti artists. Showcasing the playfulness of each artist, the vibrant murals are an expression of individuality and reflect the unique things we each love, just like Pandora jewellery.

Designs inspired by a magical forest

We also revealed our new Wonderland collection, showcasing an empowering mix of intriguing, hand-finished designs in our signature metals. These gorgeous pieces are perfect for celebrating who you are and what you love.

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Pandora Muses

The Pandora Muses also joined the party. Nathalie Emmanuel, Georgia May Jagger, Halima Aden, Larsen Thompson, Margaret Zhang and Tasya van Ree shared stories of the things they love and encouraged others to do the same.