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CHARMS ARE AT THE HEART OF PANDORA

Pandora launched our first charm in 2000 and have sold more than 630 million charms across the world since. In 2018, our skilled craftspeople produced 65 million charms for people to love and cherish.

Charm Symbolism

Each Pandora charm is meant to symbolise and celebrate a special moment or memory. Mix and match your charms on bracelets, necklaces and earrings to create a look uniquely you.

THE LATEST DESIGN - PANDORA REFLEXIONS

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In 2018, Pandora introduced Pandora Reflexions, a new bracelet design that features flat clip charms that sit flush against your wrist. Each charm features a silicone grip that helps the charm stay in place.

Types of Pandora Charms

Our charm collection is always expanding. With each new collection, you'll see new charms, spacers, clips or safety chains, so you can continue to celebrate your special moments.

CHARM STYLES

Pandora's charms are designed to reflect everyone's unique style, which is why our collection features different styles and themes.

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A Love That Spans Generations

Pandora jewellery is known for its quality and craftsmanship, so you can pass down your jewellery to new generations and ignite their passion for Pandora.

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FUN FACT

Our Sparkling Dark Blue charm has been our best-selling charm for the past few years.

A CHARMING EVOLUTION

Excellent craftsmanship never goes out of style. As colours, materials and jewellery-making techniques evolve, we're continually introducing new designs that reflect our high quality standard.

2000

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our first charm

Pandora creates our first charm design - this sweet strawberry! 

HEARTFELT DESIGNS

We created our first heart charm, which became one of the most meaningful charms in our collection.

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MAKE IT SPARKLE

As our designs evolved, we started adding vibrant and colourful stones into our designs.

2004

Make Space for Spacers

We introduced spacers into our collection, designed to add pops of colour to bracelet and necklace stylings.

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2005

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Combining Materials

Pandora started creating charms that featured Murano glass. We've sold more than 35 million Murano glass charms worldwide.

2012

openwork charms

Pandora introduced openwork charms to the collection, creating designs with strong structural details that make a powerful statement of style.

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2014

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Pandora X Disney

Pandora introduced the Pandora Disney collection and debuted one of our first charms from the collection - a heart embossed with Mickey and Minnie.

2016

A DAZZLING STATEMENT

The spacer clip charms were introduced, adding subtle sparkle to every bracelet. This design continues to be one of our most popular pieces.

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2017

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OUR MOST POPULAR HANGING CHARM

Pandora introduced this family tree-inspired hanging charm in 2017, which became the most popular charm of 2017 and 2018.

2018

Happy Birthday, Mickey Mouse!

Pandora celebrated Disney's Mickey Mouse's 90th anniversary with a limited edition Mickey Mouse charm, crafted from sterling silver and 14ct gold.

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Playful Charms

Pandora's charm designs become more playful, symbolising items or memories that people love.

Modern Masterpiece

In 2018, the Dreamcatcher charm quickly became a favourite, with over 85,000 sold worldwide.

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2019

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Charms Continue to Delight

In 2019, Pandora continue to create hand-finished charms that are beautiful and meaningful.